Shoe Game Freshness 101

As the weather starts to get warmer it’s bout time to pull that mean sneaker game out the closet. For those who are anal about scuffs and dirt, let’s talk shoe game freshness. 

Natural, 100% biodegradeable sneaker cleaning products are best because they beat the dirt and at the same time they protect the environment.Innovative urban brands like Sneaker LAB, that maintain sustainable practices and stylish design, encourage us to put our best foot forward when it comes to the products we use. Plus, who doesn’t love a pair of good, clean sneakers?

Contemporary, minimal and sleek–Sneaker LAB is recognised as the ‘green’ brand when it comes to premium shoe care and sneaker accessories. The brand offers a range of products to treat, clean, care and protect shoes – sneakers in particular. What makes it so unique and innovative? They’re using innovative biological and protection technology that works on a molecular level and continues to actively work long after use. From leather care balm to on to go sneaker cleaning wipes, Sneaker LAB does a little more than just shine your shoes. And then there’s exclusive items for the sneaker addicts out there–the collaborations. The brand has collaborated with the likes of Lacoste, New Balance, Stampd, Puma and Eytys to come out with elite co-branded sneaker cleaning kits. Everyone’s sneakers crisp at the event.

Since the brand’s inception in 2012, it has pushed the barriers of innovation making world-first launches in various countries across Africa, Europe, Asia, Australia, the USA and countless more to come. At the same time, Sneaker LAB still remains at the forefront of urban and streetwear fashion trends. They’re revolutionizing the way we think and see premium shoe and sneaker care.
We dare you to give it a try!

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