Get into the latest in Fashion as Rae Sremmurd sets the trend with Cayler & Sons. This cooperation marks the second time the Munich-based streetwear label has joined forces with the iconic rap duo, whose anthems like “Black Beatles” or “No Type” (among many others) have amassed a casual 1.8 billion views on YouTube alone. The two brothers from Tupelo, Mississippi have long eclipsed the status as a household name in rap, conquering Billboard’s Hot 100 #1 spot and holding it down for weeks.
The campaign’s photos, shot during Rae Sremmurd’s sold out SremmLife II Tour through Europe, capture the characteristic energy that the fashion-savvy brothers Swae Lee and Slim Jxmmi bring to each and every one of their performances while showing off highlights from CAYLER & SONS’ spring/summer ’17 collection as well as the newly launched All Day Denim program.
Check out the visuals and let us know what you will be buying as we get ready for Spring and Summer 2017.
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