There’s nothing like a Fine Man in a Fine pair of underwear! Joe Boxer, the brand that has pioneered fun and humor in the underwear sector for over 30 years, is launching for the first time across Europe in multiple retailers.
It has been confirmed that the partnership with a leading, global underwear manufacturer, Joe Boxer is bringing its unique brand of joy to a beautiful collection of underwear, loungewear, sleepwear, swimwear and towels for both men and women. Can we just tell you, we are here for it all? Original in design and comfortable in construction, the ranges will be hitting shops in early 2018.
Original in design and comfortable in construction, the new releases will be hitting shops in early 2018. See a sneak peek below.
Joe Boxer is wholly owned in Europe by Iconix Europe, part of the Iconix Brand Group LLC. Launched in 1985, Joe Boxer it was a brand that never took itself too seriously, initially producing novelty underwear, the likes of which had not been seen before. Now the brand sits across 5 continents making upwards of generating more than $400 300 million dollars annually at retail annually., f Famous for its tongue in cheek attitude and humorous marketing. Joe Boxer is part of Iconix Brand Group, Inc., one of the largest brand management companies in the world.
Iconix Europe manages the European licensing and brand management activities of Iconix Brand Group for nearly 30 brands In 2010 a Joint Venture was established between TLC, The Licensing Company (today knows as CAA-GBG) and Iconix Brand Group USA (whose portfolio includes ownership of some 27 brands including Rocawear®, including Starter® , Ecko Unltd., Danskin®, Rocawear®, Ed Hardy®, Zoo York® and Mossimo® plus an interest in Peanuts®, Ed Hardy®, Zoo York®). Iconix Europe is headquartered in London and is a joint venture between Iconix Brand Group and CAA-GBG.. I to form Iconix Europe, headquartered in London. Iconix Europe is the JV owner of 23 brands in the fashion, home and lifestyle arena. Iconix Europe carries out extensive marketing and design for all the brands in its portfolio to ensure the successful integration transition of these US brands into the European marketplace.