Going into its third spring collection in America, Slovakian-based Novesta is launching new colorways for the brand’s hero sneakers STAR MASTER low top and STAR DRIBBLE high top as well as introducing a new STAR MASTER SLIP-ON sneaker. Bloodworth & Company will manage North America brand sales.
The Novesta story began in 1939 when the famous shoemaker Jan Antonin Bata opened a factory in the small town of Partizánske in the middle of Slovakia. Since its debut, Novesta had become one of the most popular brands throughout Europe. Novesta’s unique sneakers, which pair imaginative design with timeless sophistication, are a favorite around the world. The brand is dedicated to manufacturing shoes according to the highest environmental standards, using materials such as natural rubber and 100% cotton and linen. These certified materials allow Novesta to produce ecological footwear of the highest quality. The natural rubber sole is machine-pressed onto the body of the shoe. The shoe is then finished by precise manual work completed by skilled craftsmen. This ethnical and ecological process results in tire marks around the outsole which is Novesta’s trademark look. The Novesta signature outsole features the brand’s signature TRAMPKY GUY. “Tramp” is the slovakian word for hiking, and “TRAMPKY”, is what Slovakians use to define sneakers. During the 1950’s, hiking became the most popular recreational trend across Europe for nearly a decade. In honor of this, Novesta created the first shoe to accommodate all of Europe’s hiking needs. In 1960, the “Trampky Guy” was born.
The S’18 collection is based on a multiple of classics with the core style of Novesta presented in Japanese denim. Novesta’s classic models emerged in the 1940’s and ’50’s and gradually became the shape of European footwear. Denim has a history as an American textile, brought to Japan in 1945 as military surplus products after WWII. Supported by the fabric dye experience and cotton textile production, Japanese denim has become one of the most prestigious and classic textiles in the last seventy years.
Novesta styles featuring Japanese denim are created with respect for the legacy of both cultures, defining a new basic for Spring 2018. New colors in the classic STAR MASTER and STAR DRIBBLE include BLANKYT (ice blue), BLUEPRINT (an exclusive Slovakian print), and Japan Denim in Black, Blue, Grey, Navy, and Red. The new STAR MASTER SLIP-ON is available in a variety of colors, and the STAR MASTER COLOUR SOLE features new White uppers with a choice of Pink, Orange, Navy, Green, Red, or Yellow soles.
For more information, please visit gonovesta.com
Novesta made its humble beginnings in Slovakia’s historic Bata Industrial Park in 1939 specializing in crude rubber and cotton canvas. It quickly became the main supplier to top European designers and shoemakers for over half a century. In 1992, Novesta, the brand, was formed. It continues to supply top brands with their crude rubber and is now renown as one of the top shoe companies in the world. Novesta only uses natural materials in their production and always finishes with a touch of European sensibility. The brand is dedicated to manufacturing shoes according to the highest environmental standards, using materials such as natural rubber and 100% cotton and linen. The certified materials allow Novesta to produce ecological footwear of the highest quality. Novesta takes great pride in providing an ethical manufacturing environment.