Birmingham brand, Hoodrich has been making a name for itself since it was founded in 2014. Jay, the founder of Hoodrich, has turned his passion for underground streetwear, musical influences and acquired sartorial know-how into a business.
2019 sees Hoodrich now being stocked in the UK’s home of urban lifestyle gear; Footasylum. For their AW19 collection which is stocked in Footasylum, Hoodrich has teamed up with South East London’s brightest new act, Romzy to be the forefront of their first drop.
Hoodrich is inspired by street culture and this is shown through the products and designs that they produce. With this collection they have focused on how they can improve their products. The colours that they have chosen, which is a mixture of white, grey, black and red have been specifically chosen as they are easy to wear. They have used a premium logo application which you can see on the products. This allows them to stand out amongst other brands.
One things that sets Hoodrich apart is that they have concealed pockets in some of their crews, hoodies and trousers. This is a thought out idea as they realise that people carry small possessions (such as earpods, wallets and oysters) that they need to be protected or concealed without losing them.