Category Archives: Fashion

Joe Boxer heads to UK

There’s nothing like a Fine Man in a Fine pair of underwear! Joe Boxer, the brand that has pioneered fun and humor in the underwear sector for over 30 years, is launching for the first time across Europe in multiple retailers.
Joe Boxers It has been confirmed that the partnership with a leading, global underwear manufacturer, Joe Boxer is bringing its unique brand of joy to a beautiful collection of underwear, loungewear, sleepwear, swimwear and towels for both men and women. Can we just tell you, we are here for it all? Original in design and comfortable in construction, the ranges will be hitting shops in early 2018.

Original in design and comfortable in construction, the new releases will be hitting shops in early 2018. See a sneak peek below.

Joe Boxer

Joe Boxer is wholly owned in Europe by Iconix Europe, part of the Iconix Brand Group LLC. Launched in 1985, Joe Boxer it was a brand that never took itself too seriously, initially producing novelty underwear, the likes of which had not been seen before. Now the brand sits across 5 continents making upwards of generating more than $400 300 million dollars annually at retail annually., f Famous for its tongue in cheek attitude and humorous marketing. Joe Boxer is part of Iconix Brand Group, Inc., one of the largest brand management companies in the world.

Iconix Europe

Iconix Europe manages the European licensing and brand management activities of Iconix Brand Group for nearly 30 brands In 2010 a Joint Venture was established between TLC, The Licensing Company (today knows as CAA-GBG) and Iconix Brand Group USA (whose portfolio includes ownership of some 27 brands including Rocawear®, including Starter® , Ecko Unltd., Danskin®, Rocawear®, Ed Hardy®, Zoo York® and Mossimo® plus an interest in Peanuts®, Ed Hardy®, Zoo York®). Iconix Europe is headquartered in London and is a joint venture between Iconix Brand Group and CAA-GBG.. I to form Iconix Europe, headquartered in London. Iconix Europe is the JV owner of 23 brands in the fashion, home and lifestyle arena. Iconix Europe carries out extensive marketing and design for all the brands in its portfolio to ensure the successful integration transition of these US brands into the European marketplace.

Where African Fashions Meet the Stylish Traveler

Shangani Fashion’s

Shangani Fashion’s debut presentation during New York Fashion Week conveys contemporary cuts that are accented with vintage accessories. Shangani Fashion Designs are a juxtaposition of culture and style. Shangani is an African tribe who dwelled near the Shangani River in Zimbabwe, Africa. The tribe was named after its founder; and the name “Shoshangani” means traveler. Shangani Fashion is a brand inspired by the experience of travel and the exposure of different cultures.

Creations by Shangani’s Designers merge their travel experiences with colorful ethnic prints, and contemporary shapes to create a high fashion, ready-to-wear look. Traditional African fabrics with a modern mix, is the passion behind Shangani Fashions.

The design duo collaborating on the aesthetics are Fashion Designers Elesia Peterman and Mary Moore. Moore is a graduate of the University of Zimbabwe and a world traveler.

My inspirations are fusions of my cultural, travel experiences and my Zimbabwean heritage and styles. Shoppers will find divers influences from the Caribbean, European and Middle-Eastern expressions in my fashions. I enjoy mixing various African influences with a contemporary cut and shape for a modernized look. And the result is a ready-to-wear brand that is suitable for all occasions” explains Mary Moore.

 “My creative inspiration comes from a fusion of time, epoch periods and cultures, while remaining Afrocentric.” States Elesia Peterman. “I want our line to show that African print transcends. The looks can be worn strictly as traditional wear, but the looks can also be incorporated in business and everyday casual use. What makes our line unique is that it isn’t just an African meets Western cohesion. Our goal is to reach and inspire a much bigger market. Our line is an international fusion. Also, being a millennial, I feel I can relate with the style trends my peers are excited about.. I want to use clothing design as my voice and demonstration of creativity

Shangani offers looks for both men and women, and intends to expand the menswear line for upcoming seasons. The garments are wearable for business casual or as formal wear. Depending on the type of garment design, the brand uses one-hundred percent cotton, applied with Dutch Wax print, Denim and other uniquely blended materials of the finest quality. Completing the Afro-inspired look, the Shangani brand also features handcrafted travel handbags and clutch bags. Accessories such as earrings, bracelets and shoes, add a hint of sophistication to an individual’s look.

Photo Credits: Macintosh Smith

Rae Sremmurd slays Cayler & Sons

Get into the latest in Fashion as Rae Sremmurd sets the trend with Cayler & Sons.  This cooperation marks the second time the Munich-based streetwear label has joined forces with the iconic rap duo, whose anthems like “Black Beatles” or “No Type” (among many others) have amassed a casual 1.8 billion views on YouTube alone. The two brothers from Tupelo, Mississippi have long eclipsed the status as a household name in rap, conquering Billboard’s Hot 100 #1 spot and holding it down for weeks.

The campaign’s photos, shot during Rae Sremmurd’s sold out SremmLife II Tour through Europe, capture the characteristic energy that the fashion-savvy brothers Swae Lee and Slim Jxmmi bring to each and every one of their performances while showing off highlights from CAYLER & SONS’ spring/summer ’17 collection as well as the newly launched All Day Denim program.
Check out the visuals and let us know what you will be buying as we get ready for Spring and Summer 2017.

Available in the UK exclusively at www.Asos.com

Shoe Game Freshness 101

As the weather starts to get warmer it’s bout time to pull that mean sneaker game out the closet. For those who are anal about scuffs and dirt, let’s talk shoe game freshness. 

Natural, 100% biodegradeable sneaker cleaning products are best because they beat the dirt and at the same time they protect the environment.Innovative urban brands like Sneaker LAB, that maintain sustainable practices and stylish design, encourage us to put our best foot forward when it comes to the products we use. Plus, who doesn’t love a pair of good, clean sneakers?

Contemporary, minimal and sleek–Sneaker LAB is recognised as the ‘green’ brand when it comes to premium shoe care and sneaker accessories. The brand offers a range of products to treat, clean, care and protect shoes – sneakers in particular. What makes it so unique and innovative? They’re using innovative biological and protection technology that works on a molecular level and continues to actively work long after use. From leather care balm to on to go sneaker cleaning wipes, Sneaker LAB does a little more than just shine your shoes. And then there’s exclusive items for the sneaker addicts out there–the collaborations. The brand has collaborated with the likes of Lacoste, New Balance, Stampd, Puma and Eytys to come out with elite co-branded sneaker cleaning kits. Everyone’s sneakers crisp at the event.

Since the brand’s inception in 2012, it has pushed the barriers of innovation making world-first launches in various countries across Africa, Europe, Asia, Australia, the USA and countless more to come. At the same time, Sneaker LAB still remains at the forefront of urban and streetwear fashion trends. They’re revolutionizing the way we think and see premium shoe and sneaker care.
We dare you to give it a try!