HYPE. has created an unstoppable collection, with each bag screaming “you need me!”. Introducing evolutions of backpacks, pencil cases, side bags and lunch boxes. Each style resembles Disney and Pixar movie characters’ instantly recognisable features and personality; The Little Mermaid backpack is made of mermaid-esque shimmering scale fabric, Crush is swimming around in a gnarly Tie-Dye effect, Winnie The Pooh is inside a ‘Hunny’ style faux leather and velour mix bag.
Highlighting key fabrics such as all-over Holographic, Denim, Sequins and PVC. Not only have HYPE. brought back the Buzz Lightyear rocket shape backpack, but they’ve made Toy Story Zurg for those who don’t like to follow the rules.
HYPE. has also incorporated the iconic 2002 Monsters Inc. Scream Canister’s into the collection. With character embroidery, Minnie Mouse is features on to rose-gold sequin and shimmer fabrics, showcasing her star status.
Reality creates dreams, and dreams become reality. Who would have thought, the words ‘Get Your Own Lighter’ inscribed onto a lighter, and a simple script over a floral-printed tee would turn into a household name and become an instantly-recognisable global brand. HYPE. started off with a small office space in Leicester rapidly taking over the whole building. Employees would grab a skateboard to get from unit to unit dodging security, and taking photoshoots on the roof.
With the use of Social platforms, HYPE. made their mark in the fashion world. With global superstars such as Jay-Z, Cara Delevingne and Tom Hardy representing the brand.
Currently HYPE. have two offices, one in the heart of Shoreditch, London, and the headquarters residing in a then-abandoned warehouse. Transformed with the Trotter Independent Trading Co three-wheeler, The Hype and Hounds pub, a games area with Time Crisis 2 and interior and exterior graffiti.
Another Day, Another Atlanta Reality Show! This time they decide to focus on the Fashion side of things. Now, let’s be clear! Word from an insider is that this show was around before Kandi tried to do hers. Ummmmmm Hmmmm! Ya’ll remember her fashion show that never made it off the production floor. It’s alleged that the concept was stolen from this show.
Let us introduce you to the Atlanta Fashion Dont’s!
Who the FUCK chose this cast???????? Hell to the NAWL!!!!
KL Allen, @klxtraordinaire, first made a name for himself in the fashion world in 2011. His first fashion show, PERFECTION, was a show unlike anyone in Atlanta had ever seen. With over 400 fashion industry elite in attendance, the show was held inside the Delta airplane hangar, which had never been done before, and it set the bar for fashion shows in Atlanta. Over the last 8 years, his designs have been found on celebrities like Fantasia, Cynthia Bailey, Mya, Kenya Moore, Gospel group Mary Mary, Lil Zane and many more. His work has been accepted into New York Fashion Week, as well as London, Paris, & Milan. His goal is to become the first African-American Haute Couture Designer, and is actively working towards that dream – starting with showing his line at Paris Fashion Week later this year. KL has been in the business long enough that he’s like the patriarch of the group. He knows, in fashion, you don’t get many shots, which is why he’s hand-selected this team to help execute this fashion event.
Tracia J, @iamtraciaj, is a model in Atlanta. She also has made a name for herself as a host for red carpet events all over, and has become a fixture on the Atlanta socialite scene with rumors of her dating Katt Williams at one point. Although she’s appeared in several national campaigns, she’s been known as an Urban model for years, and wants to clean up her brand and go for more High Fashion Apparel. She and Jordan have become best friends, and he is helping her transition to a more high fashion look. As a result, she became one of the new faces of KL’s fashion line, Perfect Population by KL Allen. She is set out to take her haircare line, Simply Straight By Tracia J, global.
Jordan Va’Shawn, @jordanvashawn, is the newbie of the group, and he’s also the youngest. At 23 years old, he’s an Image Consultant and Wardrobe Stylist with an impressive client roster, including several stars from the Love & Hip Hop franchises, such as Alexis Skye and Chinese Kitty, but his goal is to continue growing and dress A-Listers as well. He’s looking to really make a name for himself this season, which is why he wants to collaborate with KL.
Asia Shari, @blow.byshari, is a Brooklyn native and former model who has modeled for Michael Kors, Nordstrom and BET Pretty Girls Rock, just to name a few. She brings her New York fashion state of mind to Atlanta to help take it to the next level. She started building her own fashion line, B.L.O.W (Beauty Lies Only Within), and was recently selected to do Milan Fashion Week. She met KL after modeling in one of his shows, and he quickly became a mentor to her. He helped shape her B.L.O.W line and couldn’t imagine co-creating with anyone else for this fashion show. Fashion is in her DNA, and together, they feel their collection will take Atlanta fashion to the next level.
Darryl “DC” Chambers, @onenonlydc, is an accomplished male model. He was on the cover of Kontrol Magazine with Toccara Jones from America’s Next Top Model. He was recently the lead male in Masika’s (Love & Hip Hop, Growing Up Hip Hop) music video for her new single. Darryl is making his way in the fashion world, while also helping put the Atlanta fashion community on the map. DC hopes to land a national campaign this year, and is hoping that, in success, the PERFECTION fashion show would be a good way to gain media attention for his portfolio. He is dating actress, LaTangela Newsome, from the former Nickelodeon series, Tiana.
Jhon Pierre Cornell, @jhonpierreintl, is an accomplished Fashion Industry Publicist and Photographer who’s worked with some of the best and brightest in the Fashion and Entertainment Industry. Jhon Pierre made a name for himself as a Fashion Photographer before transitioning over to full time Fashion PR, shooting photos for Drea Kelly (Hollywood Exes), Que from Day 26, Keyshia Cole, and Dr. Farrah Gray. His goal is to take his brand to the next level while working to make Atlanta a Fashion Capital.
Cashe Royal, @royalfudgestyling, is a Fashion Stylist from Miami, Florida who has styled for some of the biggest names in the industry, which include recording artists Natalie La Rose, Dreezy, Love and Hip Hop Star Shay Johnson, and more recently The Cast of Sister Circle and Recording Artist Syleena Johnson for the cover of Empower Magazine. Cashe brings her Fashion Eye to the group to help elevate the Atlanta’s Fashion Community.
Natoyia Renee, @natoyiarenee, is a newbie model that has modeled for Asia Shari’s line B.L.O.W. She joined the group in hopes of launching her modeling career in Fashion by being mentored by KL and Asia. She is well known on the Atlanta Nightlife scene, hosting and modeling for prominent nightclubs.
Donaldo Taylor, @donaldo23, is a Celebrity Makeup Artist based in Atlanta and LA with over 10 years of experience in the Entertainment Industry with a celebrity client roster such as Maya Angelou, Sheryl Lee Ralph, Recording Artist Algebra Bassett, Love and Hip Hop Hollywood, Miss Jessie’s Hair Care, Sister to Sister Magazine, Real Housewives Of Atlanta and the Ellen Degeneres Show, just to name a few. Donaldo juggles being a single father while fastly making his brand a top entity in the thriving Fashion Industry.
Ryan Christopher, @ryanisstyle, is a Wardrobe Stylist to the stars. He has styled for some of the hottest celebrities in the industry such as Robin Givens, Lisa Raye, Ruben Studdard, Elise Neal, Tami Roman, Dr. Heavenly from Married 2 Medicine along with Day 26 and more recently Masika Kalysha, Shamari and Ronnie Devoe along with TS Madison. He has an keen eye for styling and takes his resume very serious. He has joined the group to propel the Atlanta Fashion Industry into one of the top cities for Fashion.
Only one’s we were able to CONFIRM have a FASHION Career are KL Allen (he happens to be the show creator), Ryan Christopher, and Daryl “DC” Chambers (and he was in “What Men Want.”) For all the other ones, we guess you gotta Ask Jeeves because Google said No Ma’am!
Leah Kate is a New York City based artist whose music is a true embodiment of her IDGAF attitude. The left of center pop artist fuses her passion for creating relentlessly honest and relatable music with feel-good dance-worthy anthems.
Chart topping Canadian artist, Tory Lanez, is the latest sought after singer to visit Presentedby and share his interest and knowledge in sneakers. Tory has gained worldwide popularity from being one of the prominent artists people listened to during the Soundcloud era as well as for his remix of Drake’s song “Controlla”, with whom he is currently touring the UK. Tory has most definitely paved a lane for himself from being identified as the king of remixing. It was only right that while he was in the UK Tory Lanez graced his presence in Presentedby.
For the 19thstraight year, MAXIM returned to the biggest weekend in sports with their highly-anticipated and star-studded Maxim Big Game Experience. This year, Future, Jamie Foxx and Diplo headlined the musical set with additional performances by Yo Gotti, Zaytoven and DJ Ruckus on Saturday, Feb. 2nd across 19,000 square feet of event space at The Fairmont in Atlanta. This iconic evening paid homage to Atlanta royalty with unique activations and A-list talent across 19,000 square feet of event space at The Fairmont, less than four miles from Mercedes-Benz Stadium.
This is what the Celebs did for Super Bowl Weekend. Here’s a rundown of who we ran into:
Future (multi-platinum hip-hop artist),Jamie Foxx (actor and artist), Diplo (Grammy Award-winning artist), Zaytoven (super producer and celebrity DJ), Yo Gotti (multi-platinum rapper), DJ Ruckus,Kevin Hart (actor and comedian), Odell Beckham, Jr. (Giants All-Pro WR), Patrick Mahomes (Chiefs All-Pro QB and NFL MVP), Deshaun Watson (Texans Pro Bowl QB), Saquon Barkley (Giants Pro Bowl RB and NFL Offensive Rookie of the Year), Travis Kelce (Kansas City Chiefs All-Pro TE), Flo Rida (Grammy-nominated artist), Draya Michelle (Actress), Zoey Deutch (actress), Diane Guerrero (actor), Teyana Taylor (singer and actress), Sterling Shepard (Giants WR) and wife Chanel Iman (Model), Sheree Whitfield (Bravo’s Real Housewives of Atlanta and actress), Sharna Burgess (Dancing with the Stars), Rachel Lindsay (ABC’s The Bachelorette), Todd Tucker (Bravo’s Real Housewives of Atlanta), Scheana Shay (Bravo’s Vanderpump Rules), Jessica White (model), Gary Vaynerchuck (entrepreneur), Don Benjamin (actor and artist), Benjamin Patterson (actor), Jerome Bettis (NFL Hall of Famer and Super Bowl Champion), Melvin Gordon (Chargers Pro Bowl RB), Dez Bryant (NFL All-Pro WR), Jameis Winston (Buccaneers Pro Bowl QB), TJ Ward (Buccaneers Pro Bowl S and Super Bowl Champion),Casanova (Rapper), Donovan Carter (Actor, BALLERS), Camille Kostek (Model), Denise Bidot (Model), Akbar Gbajabiamila (Host of NBC’s American Ninja Warrior), Taylor Rooks (media personality), Adrian Peterson (Redskins All-Pro RB), Antonio Gates (Chargers Pro Bowl TE), Marcedes Lewis(Packers Pro Bowl TE), Shiggy (rapper), Jeanette Jenkins (fitness personality), Whitney Reign (singer/songwriter), Nick Chubb (Cleveland Browns RB), Andrew Sendejo (Vikings S), Stefon Diggs (Minnesota Vikings WR), Luke Willson (Lions TE and Super Bowl Champion), Charles Tillman (NFL Legend), Calvin Ridley (Falcons WR), Jordan Poyer (Bills S), Jamal Adams (Jets Pro Bowl S), Avery Williamson (Titans LB), Keith Smith (Raiders FB)