Turning up the heat for summer, the Forever 21 x Cheetos capsule collection celebrates the Cheetos fans’ passion for the cult-fave snack with playful statement pieces that bring the “Cheetos Look” to life! The limited-edition collection includes Cheetos Crunchy and Cheetos Flamin’ Hot printed swimsuits, sweatshirts, t-shirts, dresses and much more. The range, comprised of women and men’s styles, will be available online and at Forever 21 stores nationwide and will retail from $5 to $30.
HYPE. has created an unstoppable collection, with each bag screaming “you need me!”. Introducing evolutions of backpacks, pencil cases, side bags and lunch boxes. Each style resembles Disney and Pixar movie characters’ instantly recognisable features and personality; The Little Mermaid backpack is made of mermaid-esque shimmering scale fabric, Crush is swimming around in a gnarly Tie-Dye effect, Winnie The Pooh is inside a ‘Hunny’ style faux leather and velour mix bag.
Highlighting key fabrics such as all-over Holographic, Denim, Sequins and PVC. Not only have HYPE. brought back the Buzz Lightyear rocket shape backpack, but they’ve made Toy Story Zurg for those who don’t like to follow the rules.
HYPE. has also incorporated the iconic 2002 Monsters Inc. Scream Canister’s into the collection. With character embroidery, Minnie Mouse is features on to rose-gold sequin and shimmer fabrics, showcasing her star status.
Reality creates dreams, and dreams become reality. Who would have thought, the words ‘Get Your Own Lighter’ inscribed onto a lighter, and a simple script over a floral-printed tee would turn into a household name and become an instantly-recognisable global brand. HYPE. started off with a small office space in Leicester rapidly taking over the whole building. Employees would grab a skateboard to get from unit to unit dodging security, and taking photoshoots on the roof.
With the use of Social platforms, HYPE. made their mark in the fashion world. With global superstars such as Jay-Z, Cara Delevingne and Tom Hardy representing the brand.
Currently HYPE. have two offices, one in the heart of Shoreditch, London, and the headquarters residing in a then-abandoned warehouse. Transformed with the Trotter Independent Trading Co three-wheeler, The Hype and Hounds pub, a games area with Time Crisis 2 and interior and exterior graffiti.
Chart topping Canadian artist, Tory Lanez, is the latest sought after singer to visit Presentedby and share his interest and knowledge in sneakers. Tory has gained worldwide popularity from being one of the prominent artists people listened to during the Soundcloud era as well as for his remix of Drake’s song “Controlla”, with whom he is currently touring the UK. Tory has most definitely paved a lane for himself from being identified as the king of remixing. It was only right that while he was in the UK Tory Lanez graced his presence in Presentedby.
Fuck the words. Here’s your image recap. If a picture is worth 1000 words, this should be more than enough. Just know, we had a BLAST.
Blue Carpet Arrivals
Hype is the go to for affordable and comfortable underwear. Hype shot their underwear campaign in the City of Angels; Los Angeles. They flew out male model influencers out to LA to capture the essence of their underwear collection which was shot by Hype’s inhouse photographer.
Hype’s underwear includes white, black and grey script boxer shorts for men and script bra and underpants. Price varies from $11.42 – $34.29 .
Shop the collection online at:
The latest addition to Prévu’s ever growing collection is their Charles Street Twinset that dropped today which comes in two colours; grey and black. The Charles Street Crew and Cuffed Trouser is made with stretch fabric, providing a super comfortable fit. It combines the original Prévu heritage with a modern contemporary fabric, arguably making Charles their most accommodating twinset to date.
The Crew Neck Pullovers cost £60
The Cuffed Trousers cost £80