Tag Archives: Hype

Hype Men’s Latest Collection

Print is back and with a bang! We’re kicking of this year by revisiting our routes with splashes of print throughout the collection. Channeling the 90’s with sporting silhouettes and nods to iconic vintage detailing.

This season pantone highlights our killer dusty pinks, electric blues, and space dye greys. We’ve also injected some classic pastel tones to keep you in-tune with those summer vibes, especially without charm and pom-pombag attachments!

Taking our outerwear to the next level with exciting new developments of lightweights, perfect for those chilly-summer evenings. You’ll sport a mixture of embossed distressed and destroy badging, embroideries, rubberized prints and metallic foils.

With the use of a diverse landscape to showcase the collection from an active fit wear to more casual beach style, you’ll find winners for every occasion.

New Release: HYPE SS17 Menswear Collection

Contemporary London label HYPE returns with a brand new SS17 collection that sees the brand continue to refine its maturing aesthetic.

The brand’s signature floral designs, patterns and graphics are kept minimal as it moves away from the flamboyant look it was previously recognized for. The color palette comprises khaki, beige, gray and monochrome shades for an understated look complimenting the new clean-cut direction.

HYPE remains youthful but has kept the ready-to-wear range simple in cut and sew technical fabrics. Among other items, the collection features t-shirts, coach and varsity jackets, long bombers, crew necks and hoodies.

London’s ever-popular Barbican Estate—which some may recognize from a certain Skepta video—provided a fitting shoot backdrop that perfectly highlights the streetwear-ready designs.

HYPE’s Spring/Summer ’17 collection is available online as of February 26. Be sure to check out the label’s Facebook page on launch day where it will be giving away pieces from the collection.

Fashion Alert: Hype X Footasylum Collaboration

British and nationally recognized brand ‘Hype’ has teamed up with Footasylum for an exclusive collaboration.

Known for their bold and iconic use of print on modern yet accessible streetwear, Hypes new t-shirt collection features classic camo prints with a faded contemporary twist, as well as their new splatter print in colors such as black, white grey and khaki, all with Hype’s understated white logo, allowing the wearer to easily and comfortably show off the latest trends and stand out in the crowd.

Starting at $29.99, this is a Fashion DO perfect for the season.

Available at Footasylum In-store and Online