Turning up the heat for summer, the Forever 21 x Cheetos capsule collection celebrates the Cheetos fans’ passion for the cult-fave snack with playful statement pieces that bring the “Cheetos Look” to life! The limited-edition collection includes Cheetos Crunchy and Cheetos Flamin’ Hot printed swimsuits, sweatshirts, t-shirts, dresses and much more. The range, comprised of women and men’s styles, will be available online and at Forever 21 stores nationwide and will retail from $5 to $30.
HYPE. has created an unstoppable collection, with each bag screaming “you need me!”. Introducing evolutions of backpacks, pencil cases, side bags and lunch boxes. Each style resembles Disney and Pixar movie characters’ instantly recognisable features and personality; The Little Mermaid backpack is made of mermaid-esque shimmering scale fabric, Crush is swimming around in a gnarly Tie-Dye effect, Winnie The Pooh is inside a ‘Hunny’ style faux leather and velour mix bag.
Highlighting key fabrics such as all-over Holographic, Denim, Sequins and PVC. Not only have HYPE. brought back the Buzz Lightyear rocket shape backpack, but they’ve made Toy Story Zurg for those who don’t like to follow the rules.
HYPE. has also incorporated the iconic 2002 Monsters Inc. Scream Canister’s into the collection. With character embroidery, Minnie Mouse is features on to rose-gold sequin and shimmer fabrics, showcasing her star status.
Reality creates dreams, and dreams become reality. Who would have thought, the words ‘Get Your Own Lighter’ inscribed onto a lighter, and a simple script over a floral-printed tee would turn into a household name and become an instantly-recognisable global brand. HYPE. started off with a small office space in Leicester rapidly taking over the whole building. Employees would grab a skateboard to get from unit to unit dodging security, and taking photoshoots on the roof.
With the use of Social platforms, HYPE. made their mark in the fashion world. With global superstars such as Jay-Z, Cara Delevingne and Tom Hardy representing the brand.
Currently HYPE. have two offices, one in the heart of Shoreditch, London, and the headquarters residing in a then-abandoned warehouse. Transformed with the Trotter Independent Trading Co three-wheeler, The Hype and Hounds pub, a games area with Time Crisis 2 and interior and exterior graffiti.
Leah Kate is a New York City based artist whose music is a true embodiment of her IDGAF attitude. The left of center pop artist fuses her passion for creating relentlessly honest and relatable music with feel-good dance-worthy anthems.
Chart topping Canadian artist, Tory Lanez, is the latest sought after singer to visit Presentedby and share his interest and knowledge in sneakers. Tory has gained worldwide popularity from being one of the prominent artists people listened to during the Soundcloud era as well as for his remix of Drake’s song “Controlla”, with whom he is currently touring the UK. Tory has most definitely paved a lane for himself from being identified as the king of remixing. It was only right that while he was in the UK Tory Lanez graced his presence in Presentedby.
For the 19thstraight year, MAXIM returned to the biggest weekend in sports with their highly-anticipated and star-studded Maxim Big Game Experience. This year, Future, Jamie Foxx and Diplo headlined the musical set with additional performances by Yo Gotti, Zaytoven and DJ Ruckus on Saturday, Feb. 2nd across 19,000 square feet of event space at The Fairmont in Atlanta. This iconic evening paid homage to Atlanta royalty with unique activations and A-list talent across 19,000 square feet of event space at The Fairmont, less than four miles from Mercedes-Benz Stadium.
This is what the Celebs did for Super Bowl Weekend. Here’s a rundown of who we ran into:
Future (multi-platinum hip-hop artist), Jamie Foxx (actor and artist), Diplo (Grammy Award-winning artist), Zaytoven (super producer and celebrity DJ), Yo Gotti (multi-platinum rapper), DJ Ruckus, Kevin Hart (actor and comedian), Odell Beckham, Jr. (Giants All-Pro WR), Patrick Mahomes (Chiefs All-Pro QB and NFL MVP), Deshaun Watson (Texans Pro Bowl QB), Saquon Barkley (Giants Pro Bowl RB and NFL Offensive Rookie of the Year), Travis Kelce (Kansas City Chiefs All-Pro TE), Flo Rida (Grammy-nominated artist), Draya Michelle (Actress), Zoey Deutch (actress), Diane Guerrero (actor), Teyana Taylor (singer and actress), Sterling Shepard (Giants WR) and wife Chanel Iman (Model), Sheree Whitfield (Bravo’s Real Housewives of Atlanta and actress), Sharna Burgess (Dancing with the Stars), Rachel Lindsay (ABC’s The Bachelorette), Todd Tucker (Bravo’s Real Housewives of Atlanta), Scheana Shay (Bravo’s Vanderpump Rules), Jessica White (model), Gary Vaynerchuck (entrepreneur), Don Benjamin (actor and artist), Benjamin Patterson (actor), Jerome Bettis (NFL Hall of Famer and Super Bowl Champion), Melvin Gordon (Chargers Pro Bowl RB), Dez Bryant (NFL All-Pro WR), Jameis Winston (Buccaneers Pro Bowl QB), TJ Ward (Buccaneers Pro Bowl S and Super Bowl Champion),Casanova (Rapper), Donovan Carter (Actor, BALLERS), Camille Kostek (Model), Denise Bidot (Model), Akbar Gbajabiamila (Host of NBC’s American Ninja Warrior), Taylor Rooks (media personality), Adrian Peterson (Redskins All-Pro RB), Antonio Gates (Chargers Pro Bowl TE), Marcedes Lewis(Packers Pro Bowl TE), Shiggy (rapper), Jeanette Jenkins (fitness personality), Whitney Reign (singer/songwriter), Nick Chubb (Cleveland Browns RB), Andrew Sendejo (Vikings S), Stefon Diggs (Minnesota Vikings WR), Luke Willson (Lions TE and Super Bowl Champion), Charles Tillman (NFL Legend), Calvin Ridley (Falcons WR), Jordan Poyer (Bills S), Jamal Adams (Jets Pro Bowl S), Avery Williamson (Titans LB), Keith Smith (Raiders FB)
Photos by: Getty Images for MAXIM